Shut Up & Drive sells car air fresheners for the colourful & the wonderful

Shut Up & Drive is the third brand I have created for Frayja, the other two being Dressed in Designer (with sister brand Dressed in Designer Baby) and Seriously Agri (with sister brand Seriously Social). The brief was to create a brand that was to create a fun and brightly coloured brand. It needed to be on trend and to attract a Gen Z audience.

We took inspiration from the vibe of a ‘Europe summer’ to create a brand that felt fun and free. We used hand-drawn font for an approachable look and squiggly elements to pull it all together.