Bored George creates NZ designed sunglasses worth obsessing over

When bored George came to us, they already had a recognisable brand, it was on all of the sunglasses and selling in some stockists. They came to Sunday Morning Studio to refine their brand identity, from a logo to a full brand identity. We kept their logo, made some refinements and secondary logo variations then focused our time on the whole look of the brand through colour and typography. We discovered the perfect font and set up the brand touchpoints.

From here we were able to create packaging that spoke to their brand and a website that created conversions, bringing more direct sales to their business.