“One of a Kinde clothing for one of a Kinde women”

Kinde the Label needed a brand that was minimal, modern and editorial. It needed to speak to women who love fashion and are looking for new NZ brands. Throughout the first day of the 2 day brand intensive project, we created the brand design, adding in small personal touches such as the curve on the K and the slanting i to make a memorable brand identity.

Once the branding had been signed off we moved on to creating the packaging elements which included, clothing labels, mailer bags, swing tags and thank-you cards. This project is a great example of what can be completed in such a short space of time.